AI + Therapy Website Workbooks: Your Dream Content Team
So you’ve downloaded one of my therapy website workbooks—maybe the Niche & Ideal Client Workbook, the Blog Toolkit, the Copywriting Workbook, or the Authentic Writing Workbook—
aaaand now you’re staring at it with equal parts motivation and "please don’t make me think too hard."
Relatable.
You want to say something meaningful, thoughtful, you—but also, wow, suddenly reorganizing your tea drawer feels very urgent.
This is exactly where AI can be your friendly brainstorming buddy—without replacing your insight, your nuance, or your therapist brain that’s trained to see deeper layers.
How They Work Together (And Why You’ll Love the Combo)
You don’t have to choose between a workbook and AI.
Think of it like a perfect therapy duo: the workbook helps you clarify, organize, and identify what matters. AI helps you refine, expand, and shape it into something ready to publish.
Here’s how they tag-team beautifully:
What the Workbooks Provide:
The big picture and the structure.
Thoughtfully crafted prompts that guide you through the decisions that matter—like how to talk to your people, what to say (and not say), and how to sound like you.
Exercises and frameworks to help you get clarity before you ever open a blank doc.
What AI Adds to the Process:
Brainstorming power once you’ve got something down.
Rewrites, tone shifts, and editing options.
Momentum when you're stuck second-guessing yourself (or contemplating a sixth font change).
For the Niche & Ideal Client Workbook
Where the workbook helps:
It gives you clarity on who you love to work with and how to describe them in a way that’s grounded and specific—not buzzword soup.
How AI helps:
Once you’ve answered the questions or created a rough statement:
Use AI to rephrase your niche for different platforms (your website, Psychology Today, intro emails).
Ask for help translating your ideas into different tones—warm, clear, or friendly.
Brainstorm metaphors or quick summaries that make your niche more relatable.
Example Prompt:
“Using this niche statement [paste it], write 3 variations that sound like a warm, grounded therapist who gets it—but isn’t trying too hard.”
For the Copywriting Workbook
Where the workbook helps:
It walks you through what to say on each page of your website—what’s essential, what builds connection, and what to leave out. You’ll shape your content to match your tone, values, and ideal clients.
How AI helps:
Turn your brainstorms into draft sections.
Try tone adjustments—more playful, more soothing, more concise.
Polish sentences without sounding like a robot.
Example Prompt:
“Based on this info from my Copywriting Workbook [paste it], write an intro paragraph for my Home page that sounds warm, clear, and a little witty.”
For the Blog Toolkit
Where the workbook helps:
It helps you generate thoughtful blog post ideas, plan a content calendar, and create outlines that connect.
How AI helps:
Turn your bullet-point outlines into post drafts.
Ask for snappy, SEO-friendly titles.
Get help rewording intros and conclusions.
Example Prompt:
“I’m writing a blog post for clients who struggle with overthinking. Can you write a warm and relatable intro paragraph and give me three SEO-friendly title options?”
For the Authentic Writing Workbook
Where the workbook helps:
It helps you identify your brand voice—how you naturally talk, what makes you relatable, and how to make sure your content sounds like you instead of a grad school application.
How AI helps:
Once you’ve completed a few exercises, tell AI: “This is my voice. Please write this section in a tone that matches.”
Ask AI to audit a draft and suggest tweaks to better match your voice guide.
Use your 3-word vibe from the workbook to keep things on track.
Example Prompt:
“Write a short About paragraph in a tone that’s calm, curious, and lightly humorous. My brand voice is rooted in warmth, insight, and a little dry wit.”
Quick Tips for Working with AI After the Workbook
Once you’ve filled out your workbook, here’s how to get the most out of AI:
1. Copy/paste your answers into a chat and ask AI to smooth it out.
Give it the raw stuff from your workbook, and let it work some editing magic.
2. Give it tone direction based on what you discovered about your voice.
Think: "My tone is warm, conversational, a little dry, and lightly self-deprecating."
3. Ask for 3 variations so you can mix and match.
You’ll probably like a sentence from each one better than the full version anyway.
4. If it sounds off, try again.
Seriously—you’re not stuck with the first draft. Try another prompt or clarify your tone.
5. Keep a swipe file of your favorite AI outputs to reuse or riff on later.
Like a little highlight reel of stuff you actually liked.
6. Use workbook terms (like niche summary or tone words) to guide the AI.
The more specific your input, the better your results.
7. Treat AI like a draft buddy, not a final authority.
You’re the expert here. AI’s just your assistant who never gets tired.
A Pep Talk Before You Go
You don’t have to choose between structure and creativity. Your workbook gives you the bones; AI helps you shape the flesh. (Okay, weird metaphor, but you get it.)
If you ever feel stuck or overwhelmed, remind yourself:
You already know your stuff—you just need a little help shaping the words.
You’re allowed to start with a rough draft.
You don’t need to sound like a polished brand—you just need to sound like you.
You’ve got this.
(And if your first AI draft sounds like Moira Rose applying for a job at your therapy practice, well... we’ve all been there. 💁♀️)