A Warm, Funky, Desert Inspired Therapy Website (Built in One Day!)
If you’ve ever stared at your old website and thought, "This doesn’t feel like me," you’re not alone. That feeling is exactly what led Rachel to book a VIP Day.
The goal?
Create a site that felt warm, funky, safe, and so her. She wanted something professional, but not buttoned-up. Inviting, but not cutesy. Clear, but not cold.
We started with the Magic Hour template—a design that blends earthy, practical structure with just enough boho flair to keep things feeling human. Think golden light, soft textures, and cozy professionalism.
From there, we customized everything to match her unique voice and niche.
Getting Clear on the Therapy Niche (Without the Spiral)
One of the biggest wins of the day? Clarifying her niche. It’s something so many therapists struggle with (and maybe secretly avoid), but we worked through it together.
We asked the right questions, tossed around a few versions, and landed on messaging that felt like a total aha moment.
The kind that makes everything else fall into place—design, copy, vibe, all of it.
✨ Why this matters:
A clear niche makes your site resonate faster
It helps best-fit clients self-select (and others gently click away)
You stop overexplaining what you do every time someone asks
From Copy Chaos to Clarity
Using the pre-day workbooks, Rachel came in with a solid start on her copy—and we refined it live, making sure each section was clear, client-focused, and aligned with her tone.
No jargon, no pressure to sound "clinical," and no second-guessing her word choices. Just her real voice, elevated and organized to connect with the people she most wants to serve.
✨ What we focused on:
Rewriting intro text to speak directly to her ideal clients
Making calls-to-action feel warm, not pushy
Structuring the flow so each page builds trust naturally
A Logo to Tie It All Together
To make the brand really seamless, we also created a custom logo pack as a VIP Day add-on. That way, her new visual identity flowed effortlessly across her site, Psychology Today profile, business cards, and social media.
✨ Why it worked:
No more mismatched fonts and styles
She left with a mini brand kit she could reuse anywhere
It elevated the whole experience—from "website" to full brand overhaul
This project was an absolute joy. Rachel brought a bright, creative energy to the day—equal parts thoughtful and playful. It was a blast collaborating with someone so clearly passionate about her work and committed to building something that truly reflects the care she brings to her clients.
Helping bring that to life through color, copy, and design that felt like her was the best kind of challenge 😊
Here’s what she had to say about the experience:
"Working with Ellie was smooth and easy! I used her VIP Day package to update my website, and I’m so glad I did. I wasn’t sure at first if it would be the right fit, but Ellie walked me through the options and helped me figure out what would work best for me.
She sent over step-by-step workbooks that helped me create copy and find the voice I was going for. She created lovely branding, so the site really feels like me.
She also added SEO terms, which was so helpful—because I did not want to figure that out myself! Ellie set clear expectations, stayed collaborative throughout the day, and even followed up afterward to fine-tune a few things. The whole process was supportive, thoughtful, and honestly... kind of fun."
“The whole process was supportive, thoughtful, and honestly... kind of fun.”
Wondering if this kind of project is right for you?
If you want a site that reflects your energy, speaks to your ideal clients, and helps you finally feel good about sending people to your homepage- a VIP Day might be the thing that gets you there.
✨ A VIP Day might be perfect for you if:
You’re tired of DIY-ing a site that still doesn’t feel right
You want clarity on your niche and messaging (and help getting there)
You’ve got a vision in your head, but need someone to translate it to screen
You want something that’s done in a day—not dragged out for months
Check out the Magic Hour template , or reach out to schedule a consult. I’d love to help you build something that feels like home!
